We want you to not just look your most amazing self but feel your absolute best too, and you told us that your biggest issue with soft cup bras was the side boning – so we removed them! We went back to the drawing board and redesigned the soft cup bra. So instead of the side boning, our new Celeste bra has a unique full circular foam sling and a wide elasticated underband proving you with all the support you need. So you still get the same great Goddess fit and lift but without the wires!

Never compromise on fit, even with a soft cup bra you can feel confident knowing you’re completely supported while still enjoying maximum comfort. The soft simplex cups teamed with the deep hook and eye and raised back provide shaping and smoothing without the need of wires or boning. It’s a new shape for us and we’re excited to share it with you.